Yesterday our old cardboard boxes supplier visited us for a commercial meeting where I made a great discovery. We had been working with this company for many years but recently a other player made us a much more competitive proposal and we decided to switch. When I was explaining to the salesman that we changed because of price of their cardboard, he asked me to see the product of his competitor, our new supplier.
When I showed him the new box he immediately told me that the components of that box were different. While his boxes were made with new craft paper, the ones we were now buying were actually made with recycled paper. I was so surprised that I asked him: “Really? So the reason why I’m paying less is because I’m getting recycled cardboard?” Yes, he affirmed. I couldn’t believe in what I was hearing, we were not only saving money and slightly reducing the price our clients pay for our wines but we were also saving the planet! This is the best of two worlds!
OscarOntem o nosso antigo fornecedor de caixas de cartão veio visitar-nos. Trabalhámos com a empresa que ele representa durante muitos anos, mas recentemente outro fabricante fez-nos uma proposta mais competitiva e decidimos mudar de fornecedor. Quando explicava ao vendedor que tínhamos mudado por causa do preço, ele pediu-me para ver as caixas do novo fornecedor.
Mostrei a nova caixa, e ele imediatamente disse que os materiais utilizados eram diferentes. Enquanto que as suas caixas eram feitas com papel craft novo, a caixa que começámos a utilizar era feita com papel reciclado. Por momentos fiquei chocado com o que me estava a dizer. “A sério? Então eu estou a pagar menos porque recebo cartão reciclado?” Sim, confirmou ele. Eu não podia acreditar no que estava a ouvir, estamos não só a poupar dinheiro e a reduzir ligeiramente o preço que os nossos clientes pagam pelos nossos vinhos, mas também estamos a salvar o planeta! Este é o melhor de dois mundos!
Oscar